It is almost half 2019, and e-commerce is truly having its time. There are plenty of factors that are inviting customers to their devices instead of a brick and mortar store. E-commerce popularity shows no sign of slowing down as online shopping has become one of the most popular activity. For e-commerce stores hoping to expand their wings, it is necessary to have the right tools to deliver satisfying customer experience. Therefore, many e-commerce stores are heading towards live chat. Live chat gives the flexibility to communicate with customers whenever or wherever they want.
Keeping this in mind, we have summarized top tips to drive more eCommerce sales and eCommerce conversion.
1. Arrange the Chat box
The live chat software offers ultimate control about when and where the “chat” window should be displayed. Create a chat box that is elegant yet easy to use. It should have basic features such as show or hide chat option, suggestions or automated popup greetings. Also, it should be able to measure criteria such as how much time buyer spent on the page or what they are browsing. Addition of this live chat feature can be a turning point in improving eCommerce conversions. Try to adjust the chat box feature and arrange it strategically. For instance,
- Show the chat box only on certain pages that feature new items or seasonal sale
- Try to display the live chat box only at an essential step of purchase flow
- Show the chat box in target buyer’s language only
2. Focus on Quality
As a store owner, you might get busy controlling multiple things at the same time. This leads you to the situation where you cannot answer all the questions from the buyers. Your customers may fill neglected as they were not getting the response and they may leave the store. To avoid this situation, set up your live chat software to robotically hide your box once you hit a limited number of conversations. You will provide fantastic customer service to one buyer at a time instead of answering one-word responses to ten buyers. Meanwhile, if you are getting an extra rush of buyers, don’t be shy to hide the chat manually. Instead, use pre-chat questions such as full name, gender, contact or email. It will help you to prioritize and filter quality conversations.
3. Use Mobile Chat
In our previous blog, we have explained the statistics of increasing mobile and tablet users. Mobile devices are essential to improve and increase eCommerce conversions and sales. Meeting customers on their preferred channels is an integral part of eCommerce conversion. Therefore, it is vital to serve buyers away from computers. In mobile shopping, efficient mobile chatbot helps customers to answer their queries or stand as an excellent knowledge base. It can assist customers to resolve their purchasing queries even without having a customer service representative. Mobile chatbots can be used for marketing and promotional activities.
4. Analyze the Feedback
The live chat feature is a symbol of a store that inspires engagement, customer feedback and excellent customer service. Put emphasis on what are the positive and negative review of your store, what are the needs of buyers and what confuses or delights them. If you use these outlooks to enhance your store, you will more likely to see a rise in revenue. You will also be able to see what is working for you and what is not, and try to reduce negative results.
E-commerce store looking to improve their conversions and sales, Live chat can be a compelling feature. Increase your eCommerce revenue Give by giving these tips a try with little planning and strategy.
- Arrange the Chat box
- Focus on Quality
- Use Mobile Chat
- Analyze the Feedback