Is your mobile conversion price lagging behind conversions from potential customers on desktop computer systems? You cannot afford to ignore your mobile customers; whose numbers are increasing every day.
That is simply because mobile is really an important channel for customers researching and connecting with your business. The most recent study shows that 70% of media time and 79% of social media time occurs on mobile devices.
With much more individuals utilizing mobile devices than desktops, it is important for companies to future-proof their advertising technique by boosting these mobile conversion rates.
1. Provide the customer with an order summary before she moves onto the payment page, and make sure she can edit the order, delivery address, etc.
Before the consumer proceeds to payment, it is necessary that her order summary shows details such as product pictures, confirmation that the product is available in stock, etc.
In case the consumer taps the “Edit your order” button, she comes back to the shopping cart, where she’ll edit her order. After that, she returns to the checkout process, wherein it is necessary that you remember the information she has earlier entered and chosen.
2. If the customer taps an “Edit” button on the order summary page, send her back to the step in the checkout process where she can edit this information, e.g., if she would like to edit her delivery address.
In case she taps the “Edit” button alongside her contact information, she comes back to step one where she will be able to edit her address, etc.
If she chose another delivery address, you could display this under her contact information in this summary step along with an “Edit” button.
3. Make the acceptance of terms and conditions box fat-finger proof.
In a lot of the user tests, the shoppers didn’t notice that they had to accept the Terms and Conditions. They received an error message, which a few consumers ignored.
Because this is an unfortunate way to lose money, you need to design a fat-finger proof box for acceptance of Terms and Conditions:
4. Optimize the terms and conditions for smartphone readability.
At Amazon.com, the Terms of Conditions are complicated to discover; they open up in a different browser window, which takes away the consumer from the checkout process, and also the terms aren’t mobile-enhanced. Additionally, the consumer needs to scroll through 20 pages of text, which isn’t very user-friendly:
Amazon.com can make the Terms much more straightforward to read by splitting them into different pages, that the consumer can effortlessly navigate and Read at her leisure:
5. Insert the order information in the payment window.
It is crucial that the consumer can look at her order data in the payment window as shown in this example.
If payment data is not displayed, the consumer may worry if she’s remembered all the things even if she looked through the order information in the earlier step.
6. Make sure that the type of credit card the customer has selected in step 4 is automatically preselected in the payment window.
A few online stores are PCI certified, that means they are authorized to handle payments and to save credit card details.
In case your organization is PCI certified, you’ll be able to integrate payment into step four and therefore cancel step number five.
7. Insert a “Loading …” page then the customer’s order is being processed.
It’s also essential that you display a waiting page when the order is in process.
Many people have hardly any patience today, and if you keep them waiting on the “Confirmation” page when processing the order, they’ll begin pressing buttons, etc. which might lead to you losing an order.
8. Allow customers to save their credit card information for their next purchase.
Insert top-level menu
Show the menu, shopping cart, etc. once again on the order-receipt page.
Highlight the order number
In case a consumer calls or writes, you might request their order number. Therefore, it is a great idea to emphasize the order number that makes it quite prominent.
Let the consumer understand that you’ve sent an e-mail with all order details to her e-mail address.
9. Explain “What will happen next?” to the customer on the order- receipt page.
Consumers appreciate the openness of being aware of what happens next, and offering these details might save you some consumer calls.
10. Allow customers to register as an integrated part of the checkout and not based on a separate sign-up/registration process.
A NEW CONSUMER WHO CREATES AN ACCOUNT
Most of the online stores I have user-tested ask the consumer to create a consumer account in a different process that makes it needlessly complicated for becoming a new consumer.
Instead, your consumers should have the ability to conveniently register during checkout, either at the start of the checkout process as explained below or on the checkout-receipt page. Once the consumer taps the “Register” radio button, you’ll be able to allow her to create a password on the same page:
After that, she’ll carry on with her checkout as per the same steps explained in the “Shop as a guest” scenario, however with the one exception that she gets an e-mail confirming her registration to the website (i.e., successfully created a consumer account) after she has finished checkout.
11. Send an e-mail with a registration confirmation to customers once they have completed checkout.
It’s also possible to give the consumer the chance to generate a login name and password on the order-receipt page as a supplement to the “Register” option in step 1 at the time of checkout.
(Don’t forget to send a registration confirmation e-mail to the consumer.)
In case the order receipt comes with a lot of details, you could offer the consumer with a link to a detailed order outline:
In case you need to communicate essential data, you’ll be able to summarize these at the top of the page and link to an in-depth order outline on a different page: