Product Listing Ads (PLA) is one of the important features of Google Shopping program. PLA campaign is set on the Adwords and contains product targets, unlike the keywords based campaign. In PLA, you have to link your product targets with Google Merchant Center (GMC).The product feed has many parameters. Product ID, image URL, price, availability, etc. are some of them. Since PLA thrives on Pay-Per-Click (PPC) mechanism you have to follow best PLA practices to get resounding … [Read more...] about 14 Best PLA Practices that you cannot ignore if you want Resounding Success
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