It is essential to make the customers feel like they are valued when it comes to a better shopping experience. In a physical store, this can be done through personalized offers, personal greetings, or in-store perks. But when it comes to the eCommerce business, telling your customers that you care about their preferences while offering them with appropriate experience can make them stay longer. How can you configure your eCommerce store so that it provides the relevant information to each unique … [Read more...] about 5 Website Personalization Tips to Boost Conversions
Conversion Rate Optimization
6 Key E-commerce Metrics that you Should Always Track
A metric that is not actionable is of no value when it comes to increasing the performance of the business. If you own an e-commerce store you will always be looking at the bigger picture, the conversion rate. What about the small but important elements of that picture that you are ignoring or have no idea of? Maybe your conversion picture could be more beautiful if those elements were better. So if the conversion rate is the picture, the actionable metrics are the elements. I … [Read more...] about 6 Key E-commerce Metrics that you Should Always Track
9 CRO Tools Hard to Ignore if you Want to Convert Better and Faster
Conversion Rate optimization (CRO) is the one of the most talked about subject in the e-commerce world. Some think it as magic wand. Wave it and lo! You get amazing conversions. They are dead wrong. It is not that easy. Neither it is too complex like rocket science. You need a clear understanding of your e-commerce store. The different features and how to optimize them to maximize the conversion. To do that you need some good CRO tools. What are they? Here are the 9 best CRO … [Read more...] about 9 CRO Tools Hard to Ignore if you Want to Convert Better and Faster
9 Proven CRO Techniques that Reduce Cart Abandonment and Accelerate Profitability
Conversion Rate Optimization (CRO) is more prominent than SEO now in the e-commerce world. Many e-commerce start-ups spring up only to close down even before they can get the feet off the ground. The reason, poor user experience, and usability. User experience and CRO are now like two inseparable twins. Maybe you too have done the same mistake and put your CRO on the backseat. This happens when you ignore the customer touch points – all the levels where visitors engage in your … [Read more...] about 9 Proven CRO Techniques that Reduce Cart Abandonment and Accelerate Profitability
