cart abandonment rate

A metric that is not actionable is of no value when it comes to increasing the performance of the business. If you own an e-commerce store you will always be looking at the bigger picture, the conversion rate. What about the small but important elements of that picture that you are ignoring or have no idea of? Maybe your conversion picture could be more beautiful if those elements were better. So if the conversion rate is the picture, the actionable metrics are the elements. I … [Read more...] about 6 Key E-commerce Metrics that you Should Always Track