Learn how to reach more customers with Facebook, enjoy attractive sales with SEO and other proven marketing strategies for small businesses

2.1 Build up your online presence with a clear brand identity

1. Develop a unique brand identity with a clear purpose to build your brand reputation.
2. Ensure consistent brand experience via your brand assets such as logo, website, etc.
3. Create a memorable logo with colors & style that resonates with the brand personality.
4. Amplify your brand image through social media marketing, content marketing, user experience, etc.

Strategy Booster:

Tailor your brand to relate to the target audience by defining audience personas.

Let me tell you how Starbucks built a compelling brand personality to connect with its audience:

2.2 E-commerce marketing strategy to quickly boost your online sales

Let me show you a few actionable e-commerce marketing tactics to drive more sales.

1. Use retargeting to motivate online users who have already visited your site to perform the desired action.
2. Be transparent and show the shipping costs clearly in a shopper’s cart on your website or shopping app.
3. Maintain a secure site. A trusted padlock symbol can lead to more online users trusting your site for shopping.
4. Optimize your store’s checkout process to reduce cart abandonment.

Strategy Booster:

In my experience, customer happiness is a crucial success factor in e-commerce marketing. Convenience can make customers happy. So, offer many payment modes to your shoppers for added comfort.

3.1    Connect with Social Media users

Now, here’s the big question:

Should you acknowledge your mistakes on social media?

To be honest, many brands try to cover up their mistakes. That’s the bad news.

My suggestion:

Admit your mistakes and take the necessary steps to manage the error.

Why? Research says that admitting mistakes can demonstrate a brand’s transparency on social media.

Secret Strategy:

Include Facebook in your small business marketing plan. Start a Facebook store to push sales and reach more customers.

Integrating your Facebook store with your e-commerce store can be a useful e-commerce marketing strategy. It will promote your business too.

Here’s the reason why:

Facebook is among the leading platforms used by B2B as well as B2C marketers.

3.2    Increase visibility with SEO

It’s no secret that you need to conduct an SEO audit on your site to understand your SEO status. A few quick e-commerce marketing tips to increase SEO visibility are:

• Optimize your website content.
• Make your mobile site SEO-friendly.
• Use alt-tags
• Build high-quality backlinks for your website.

Next, I’m going to show you some metrics that are valuable for small businesses to measure SEO success. Here it is:

Strategy Booster:

Let me tell you how faceted navigation helps our client Half Price Drapes. Our client wanted to make product navigation easier for shoppers. We implemented the “guided search” / “faceted navigation” feature. It helps customers to filter their favorite curtains easily.

There’s something more.

We optimized the attributes such as color, type, size, etc. with the targeted keyword. The result? The Half Price Drapes website is now optimized for search engines too. Cool, right.

3.3 Improve revenue with Local Video Marketing

So, why do small businesses need Local Business Video marketing?

Simple:

Many consumers make purchase decisions based on emotions. Video can connect with the emotions of your target audience. Tweet

Also, video marketing can drive sales and awareness while promoting your products/services.

Here’s something else:

As per a consumer survey, maximum consumers prefer to view video content from a brand than other communications. Add it to your marketing plan for small business.

Secret Strategy:

You can start creating your videos on YouTube for reaching out to your target audience. Use Local SEO keywords to enhance your search rankings on YouTube and Google.