Utilize the Unbelievably Valuable Insights in this Actionable Guide for you to Find out how to Attract Massive Growth with B2B E-commerce Today!

In this post, I would be giving you insights on how to attain enormous B2B e-commerce growth. I’ll share with you a valuable checklist of ideas for building the best B2B e-commerce solution.

Quick Guide

1. Dedicated storefronts for international e-commerce
2. App Integrations
3. Gain success with improved B2B customer experience
4. Unified platform for unified user experience
5. Cloud-based B2B e-commerce
6. Omnichannel strategy
7. Custom catalog and pricing
8. Managing customers who order in bulk
9. Utilize MOQ
10. Multi-Channel Selling
11. Analytics and Reporting
12. Inventory and Order Processing through integrations

1. Dedicated storefronts for international e-commerce

Today, most businesses are global. You should be able to showcase a dedicated page for your global customers. This approach will help you grab potential B2B e-commerce business opportunities with ease.

Here’s something else:

You can set your checkout shipping functionality to auto-calculate as per the country of the buyer.

B2B E-commerce Expert Tip:

With a dedicated storefront for international users, simplify shopping by giving them the ability to

• Pay in their local currency
• View products useful in their region
• Read content in their local language

2. App Integrations

You can extend any business app or ERP with B2B integration capabilities. By doing this, you can isolate apps from the problems that exist in a B2B exchange.

For example, CRM or customer service integrations can enhance your customer experience.

What do I mean? CRM integration gives you a full view of consumer activity via sales channels and support.

B2B E-commerce Expert Tip:

Eliminate the tedious process of using multiple apps for data management. Make use of integrations to route data from your business process to external service providers such as banks, logistics companies, etc.

3. Gain success with improved B2B customer experience

Before you get started though, let me tell you about what B2B customers might be seeking.

• Users may be migrating to a B2B e-commerce channel.
• Customers who already have existing accounts or pre-negotiated rates may need technology upgrades.
• Consumers are business owners searching for specific products or services. These customers may require a customized quote for their particular requirement.

Now it’s time for me to present you with a quick guide to creating a B2B e-commerce customer experience:

• Develop a wholesale-friendly layout for your customers. Integrate your business processes with your B2B Wholesale system. This integration will enable you to give real-time updates to consumers.
• Provide personalized buying experiences with personalized customer accounts.
• Include a one-step check out functionality to simplify the buyer’s checkout process.
• Improve digital customer services with customer service integrations such as chatbots, etc.

B2B E-commerce Expert Tip:

Want to learn how to market to your B2B customers? Well, I’ll tell you.

• Educate customers on products, features, and promotions
• Run campaigns to push loyalty and higher order values
• Provide discounts and offers to increase purchasing frequency

4. Unified platform for unified user experience

OK so you have a kick-butt product, but you have to offer services tailored for various industries.

My suggestion: Use a unified B2B e-commerce solution.

Let me tell you the reason. If your businesses cater to diverse industries, you’ll be able to run many store accounts.

The good news: You can use account-based pricing for each industry and split shipments.

B2B E-commerce Expert Tip:

With all that said, a unified platform makes ordering effortless. Also, it enables account-based pricing and split shipments using a single dashboard.

5. Cloud-based B2B e-commerce

You guessed it:

Using cloud e-commerce solutions for your B2B e-commerce web development can be valuable. You could operate your store from any place, at any time and through various devices.

Why does this work so well?

It allows wholesalers to build a user-friendly front-end platform. This approach helps buyers to search for available items with ease. It also enables buyers to place orders with convenience.

Here’s some insight about the latest B2B e-commerce trends:

B2B E-commerce Expert Tip:

With the increasing use of smartphones, the use of mobile apps for B2B sales is gaining momentum. And B2B e-commerce sellers are delighting customers with omnichannel experiences.

6. Omnichannel strategy

Truth be told, B2B or B2C isn’t the area of concern for your business. There’s something else.

What’s the big secret I’m talking about?

Now, listen to this very carefully:

Whether it is B2B or B2C, individual customer experience is what matters.

Here are a few B2B e-commerce capabilities that are essential as per research:

Oh, and did I mention, SaaS-based B2B e-commerce platforms give you extra capabilities. You can offer excellent customer experience through an omnichannel approach.

B2B E-commerce Expert Tip:

How to develop an omnichannel strategy?

So, here’s what you do:

• Check Product Portfolio for Complexity
• Map Customer Journeys
• Match Buying Phases with Channels
• Address Channel Conflict
• Reach Your Customers On Desktop & Mobile

7. Custom catalog and pricing

As it turns out, catalogs are extensive. They’re complicated by many variants for individual products and even custom needs.

Look for a B2B e-commerce solution that offers a wide range of merchandising options. This way, you can create custom catalogs and display your products as per your needs.

Our client Team Connection came to us with the requirement of a capability to handle products throughout multiple channels across locations with master catalogs.

We streamlined their inventory and catalog management enabling them to focus more on sales. Now, Team Connection can edit the catalog in real-time and share it as required.

With advanced custom pricing capabilities, offer dynamic pricing for every client. Don’t forget to protect your B2B site by requiring buyers to log in to gain access or see pricing.

B2B E-commerce Expert Tip:

Use segmentation to present customer-specific catalogs and pricing. Look for solutions that integrate online stores and catalog capabilities. This approach enables you to give customers a unified experience as well.

8. Managing customers who order in bulk

What about customers who need bulk ordering?

Don’t beat around the bush. Streamline bulk orders by making bulk order entry a convenient process.

Let me share a secret with you:

Allow customers to enter several products fast using the Stock Keeping Unit (SKU). This way, your customers don’t have to go back and forth on your website to search and add products. Bulk buying becomes easy.

Next thing, you’ve heard it countless times: Offer bulk price discounts.

B2B E-commerce Expert Tip:

Enable instant reordering. Add a one-click reordering functionality for reordering products based on past purchases.

9. Utilize MOQ

Don’t forget to add Minimum Order Quantities on your website.

Why? The Minimum Order Quantity (MOQ) specifies the lowest quantity of a particular product. It’s the minimum quantity you want to sell to your business consumer on the B2B e-commerce website.

Here’s something we can both agree on:

By specifying MOQs, B2B e-commerce site owners can maintain a healthy profit margin. You do not have to accept or fulfill orders that are not profitable. This approach will also help you to keep stable cash flow.

B2B E-commerce Expert Tip:

What you might not know is you can also set Maximum Order Quantity limitations. You can do this through customized B2B e-commerce solutions.

10. Multi-Channel Selling

As you know, B2B buyers may have their preferred mode of shopping online. They may be on the move and using your app or browsing your website on their laptop.

In my experience, you should enable consumers to use a sales channel of their choice.
How?

You should be able to sell across channels like website, app, mobile site or an online B2B marketplace.

B2B E-commerce Expert Tip:

Find a B2B e-commerce solution that supports you to sell across various online marketplaces with consistent brand presence.

11. Analytics and Reporting

Look for purpose-built platforms that provide advanced analytics to track store performance.

Why? Insights about customers, products, and sales assist you in making the right business decisions.

Some of the B2B e-commerce challenges that you can solve with analytics and reporting are

• Managing bulk shipping
• Eliminating Data discrepancies
• Tackling Customer retention issues
• Dealing with a lack of ideas for pushing sales

B2B E-commerce Expert Tip:

Look for a B2B platform with in-built analytics. The data analysis should give you insights about your customer behaviors, sales goals, marketing goals, and conversions.

12. Inventory and Order Processing through integrations

Two way ERP integrations are essential. So let’s briefly cover them:

• Connect your online marketplace with your back office systems. Each of these ends having access to real-time data avoids confusion.
• Also, the integration enables you to update customers with real-time data about orders.

Now, let’s take a look at Automatic Inventory Management from a customer perspective.

Prices displayed on your B2B e-commerce website should be customer-specific.

B2B E-commerce Expert Tip:

In a B2B e-commerce platform, here are a few other capabilities to look for:

• Discounts presented to customers should get calculated in real-time.
• Synchronize stock inventory in online retail stores. Then, cater to customers interested in choosing store pick-ups.
• Provide smart digital experiences in your online as well as an offline store. You can do this by supporting buyers with custom catalogs.
• Make sure the indicated stocks on the user’s dashboard are always up-to-date.

Putting it all together, B2B e-commerce is different from B2C in many ways. Here, bulk orders are important than small purchases. That’s why you need integrations to give B2B buyers the best shopping experience.
Also, remember to develop a unified platform. You will be able to enhance your business processes across sales channels and save costs. Pricing tools and functionalities can better your customer experience too.
Finally, don’t forget to deliver customer happiness across various touchpoints. Your sales will improve and so will your profitability.

To sum it up, you can build the most powerful B2B e-commerce platform with this comprehensive checklist:

1. Dedicated storefronts for international e-commerce
2. App Integrations
3. Gain success with improved B2B customer experience
4. Unified platform for unified user experience
5. Cloud-based B2B e-commerce
6. Omnichannel strategy
7. Custom catalog and pricing
8. Managing customers who order in bulk
9. Utilize MOQ
10. Multi-Channel Selling
11. Analytics and Reporting
12. Inventory and Order Processing through integrations