Never Lose a Valuable Customer Again After you Start Using These 14 Strategies in this Comprehensive E-commerce Tactics Guide Today!

By the end of this post, you would have uncovered 14 highly valuable tactics that are the best-kept secrets of e-commerce experts.

1. Making email marketing conversion-friendly
2. Send wishlist reminder emails to boost conversions
3. Convert followers on Instagram
4. Drive more traffic with Facebook
5. Use conversion insights from Social Media Analytics
6. Prioritize mobile traffic to increase mobile conversions
7. Build your brand awareness to engage and convert
8. Run strategic promotions on your website
9. Find out if guest checkout is right for your store
10. Let users find your products through Site Search
11. Gain conversions trust through essential security
12. Solve sales conversion issues with Site Optimization
13. Customize features to convert more
14. Improve conversions with user testing

1. Making email marketing conversion-friendly

Source: https://getuplift.co/wp-content/uploads/2017/06/email-marketing-statistics-2017-1024×783.png

Improve your conversion through email campaigns with these tactics:

• Send a welcome email to your consumer on making a purchase.
• Offer exclusive promo codes, vouchers or gifts
• Through an email ask your consumer to review a recently purchased product
• Send emails recommending items related to a recent purchase
• Buy One Get One Free or BOGO offers are advantageous mainly during the holiday season
• Send greetings with recommended products during the holidays
• Whenever a consumer completes an action, send a relevant appreciation message
• Thank customers who share feedback through emails. Don’t forget to give appropriate answers to their queries.
• Ask users about their experience of using your services through surveys

Why this e-commerce tactic works:

Email communications are intimate and give you more space to say things in your conversation.

2. Send wishlist reminder emails to boost conversions

Source: https://apps.shopifycdn.com/listing_images/d612f58ce0decfaba38849af3396fb5b/desktop_screenshot/6b7305abf9d9a26a95f9d0f357207853.png

I’ll explain it. Wishlist items are closely related to the abandoned cart items. Why? These involve a list of products which your users have shown interest to buy.

Let me share a secret with you:

Send an alert to shoppers whenever their wishlist items are nearly out of stock. This step will create a sense of urgency. It will motivate users to grab the opportunity and buy the product when it is still available.

Why this e-commerce tactic works: Sending wishlist reminder emails are like abandoned cart emails. The reason is you want to push users to complete purchasing the items of their interest in both cases.

3. Convert followers on Instagram

Source: http://www.buzzsocial.ca/wp-content/uploads/2018/05/755K.png

Among e-commerce tactics, Social Media Marketing is essential. It involves generating and sharing content on social media networking sites. It enables you to achieve your marketing and branding goals.

Say, for example, most of your users love using Instagram.

How to integrate Instagram into your e-commerce tactics?

I’m not exaggerating when I say that Instagram has more than 500 million daily active users. It connects brands with consumers and influencers.

Let’s talk about how you can get people to engage with your brand on Instagram. Take compelling photos. Make use of hashtags. Post messages at the perfect time.

Why this e-commerce tactic works: Your organic Instagram presence increases your engagement with your brand’s followers.

4. Drive more traffic with Facebook

Source: shopify

Here’s something else:

You can integrate your Facebook store with your Shopify store. You can do it through a well-designed e-commerce development solution.

The best part? You do not need to maintain a separate inventory for both the stores.

Why this e-commerce tactic works:

Integrate your e-commerce store with Facebook Store to increase sales opportunities.

Track e-commerce conversions using the Facebook Pixel code. Facebook advertising analytics helps to optimize your ads and retarget customers to increase sales.

Have you noticed? You can launch a Facebook store.

You can start selling through your Facebook store. It’s among the best e-commerce conversion tactics.

One important thing:

Use the Facebook Pixel code to get a high-end analysis of customers interacting with your website. It enables you to build custom audiences for accurate targeting.

5. Use conversion insights from Social Media Analytics

This move is pretty straightforward. You can get high-end analytics data about your target audience through social media channels such as Facebook, Twitter, Instagram, etc.

Why is this important?

It is an effective way to

• reach your specific target audience
• define your buyer personas
• discover fresh content ideas
• come up with new product lines as per audience interests

With all that said, what should be the focus of your social media strategy?

Why this e-commerce tactic works: Push traffic to your online store. You can build a community of potential users whom you can target via your social channels.

6. Prioritize mobile traffic to increase mobile conversions

If you buy an e-commerce development solution, make sure to give a full experience to users. Give your users a mobile-optimized website. Provide an experience consistent with the desktop experience.

Don’t forget to prepare your e-commerce site for Google’s Mobile-First Algorithm. That’s a key e-commerce conversion tactic.

OK, confession time: Optimizing your site for mobile-first indexing boosts your site traffic.

Also, look into Conversion Rate Optimization (CRO). It is one of the notable e-commerce conversion tactics. CRO enables you to identify problem areas on your e-commerce website.

Why this e-commerce tactic works:

Index and format your site effectively to rank well in the search engine result pages.

7. Build your brand awareness to engage and convert

Source: https://pbs.twimg.com/media/DVyOWvoV4AAocgX.jpg

There’s no doubt about it: Users who are aware of the brand will trust the brand while purchasing products.

Brand awareness can lead to repeat purchases and more discussions online. More conversations about the brand lead to better SEO rankings and better conversions.

Here’s how to go about it:

• Send newsletters with valuable information
• Post blogs
• Start loyalty clubs with promotional emails sharing exclusive giveaways

Why this e-commerce tactic works:

To improve brand awareness:

Publish valuable content. Engage users in social media conversations. Connect with influencers and let them talk about your brand. Also, invest in paid campaigns by applying PPC strategies.

8. Run strategic promotions on your website

Source: https://www.bigcommerce.com/blog/wp-content/uploads/2017/07/coupon-marketing.png

Customers love great deals, discounts and coupon codes. Run promotions with other sites by giving away coupon codes. You can use coupons to push massive sales during product launches.

How to get inactive leads and previous customers that haven’t purchased lately to buy now?

Run promotions several times each week. Give personalized incentives.

Personalized incentives and coupons target individuals based on their past behavior. You can use knowledge such as what offer worked and did not work with the user earlier.

Why this e-commerce tactic works:

Launch the right promotions at the right time to increase sales. For example, people buy more for special occasions and holidays.

Incentives also bring back those users who account for lost opportunities and missed revenue.

9. Find out if guest checkout is right for your store

Source: https://help.shopify.com/en/manual/customers/customer-accounts

Do you want users to abandon carts to force them to create user accounts? This move is a HUGE mistake. Allow guest checkouts.

Unless it is a B2B site or specialized products site, allow Guest Checkouts. It will enable users to complete an order.

When do guests create an account then?

Upon completion of the order, allow them to create an account. The guest user can use the information that they just entered.

You can send them planned invites via email marketing to create an account later.

Why this e-commerce tactic works: Unless you are a B2B e-commerce business, do not ask users to create an account for checkout. Give them a fabulous shopping experience and invite them to create an account.

If users love their shopping experience, they will consider creating a user account with your store.

10. Let users find your products through Site Search

Source: https://i.stack.imgur.com/tULdB.jpg

Site search is a great way to promote the content that meets your business goals and the needs of your customer.

Think about it. Functionalities like autocomplete and site search can help users to locate products sooner.

Define your products clearly. Only then e-commerce tactics like site search or faceted search will work effectively.

Why this e-commerce tactic works:

If users find what they need, they will buy it from your site or else move on to other store. Assist shoppers in finding a product in your store by adding an integrated site search.

11. Gain conversions trust through essential security

Source: https://www.researchgate.net/figure/A-model-of-security-attacks-on-eCommerce-Application_fig2_319465203

E-commerce security is critical for your online business. All e-commerce sites need to support SSL. Security layers on your store site encrypt information that needs to keep them secure.

Remember, you require security infrastructure to protect customer data. Also, by doing this, you can minimize the risk of legal hassles due to data security issues.

Why this e-commerce tactic works:

I don’t have to tell you that today’s customers are more aware of data security issues than ever. Shoppers look for a secure padlock symbol and other safe payment assurances.

You can win customer trust with a secure shopping site and boost conversions.

12. Solve sales conversion issues with Site Optimization

Go for an e-commerce development solution that optimizes your site.

Trouble is if your site loads slowly, your user may move on to other pages or your competitor sites. Don’t lose your customers due to such issues.

Here are a few techniques of Website Speed Optimization for performance improvement:

• Opt for a Content Delivery Network (CDN)
• Use a good hosting solution
• Reduce the number of JavaScript and CSS files
• Utilize website caching
• Enhance the size of images on your site
• Use a fewer number of plugins

Why this e-commerce tactic works:

Overall site optimization leads to an improvement in User Experience (UX). Better UX leads to more traffic and more sales conversions.

13. Customize features to convert more

How can customization help? Here’s an example of our client:

ParsonKelloggs wanted to provide a unique and targeted shopping experience to specific clients. These clients were the ones who bought personalized merchandise.

Now, listen to this very carefully:

Our team developed a tailor-made solution here. We gave our client the functionality of several portals along with unique branding. Our team built unique experiences for the store and the customer within a store model.

There’s more. We linked a centralized hub to ParsonKellogg’s NAV implementation. Now, the client can track and handle all the sales data, orders and fulfillment via a central database.

Oh, and did I mention ParsonKellogg’s business has doubled. They are delighted with the IT capabilities that we’ve built to scale their business.

Why this e-commerce tactic works:

Upgrade your IT infrastructure with the right customizations to double your sales conversions.

14. Improve conversions with user testing

Source: https://www.ef.uk.com/blog/the-future-of-ecommerce-in-quotes

Run user tests. If you are not achieving the goals you’ve set for yourself, check out your analytics. You’ll be able to figure out where people are dropping off.

Well, A/B testing is essential for evaluating the success rate of your site pages. But qualitative data from usability tests are invaluable. Why?

Find ideas from your qualitative data to increase sales through conversion optimization.

A few ideas that come up during user testing are:

• Show available payment modes clearly
• Add a picture along with the product in the shopping cart. For shoppers who buy multiple items, the visual element tells them what’s precisely in their cart.
• The total price should be visible.

Why this e-commerce tactic works:

Utilize tools for user testing and usability testing to gather qualitative data. This data includes feedbacks and insights to improve conversions.

Conclusion

Responsive design is important. However, think beyond responsive design for delivering a consistent user experience across devices. Finally, use e-commerce tactics with a business model that complements your marketing efforts.

Summing it up, here are the 14 e-commerce secret tactics to improve your conversions beyond responsive design:

1. Making email marketing conversion-friendly
2. Send wishlist reminder emails to boost conversions
3. Convert followers on Instagram
4. Drive more traffic with Facebook
5. Use conversion insights from Social Media Analytics
6. Prioritize mobile traffic to increase mobile conversions
7. Build your brand awareness to engage and convert
8. Run strategic promotions on your website
9. Find out if guest checkout is right for your store
10. Let users find your products through Site Search
11. Gain conversions trust through essential security
12. Solve sales conversion issues with Site Optimization
13. Customize features to convert more
14. Improve conversions with user testing