In the eCommerce industry, earning a new customer is all about how you interact with them. Nowadays, it is essential to develop a connection with your customers through your website. So, how necessary is an interactive eCommerce Website Design?
Research shows that over 70% of the customer’s online journey has a self-service capability. Developing an eCommerce site that emphasizes such experience should be a priority.
What are the benefits of having an eCommerce website with interactive design?
Here, we have listed some of these benefits for your review.
The interactive design your eCommerce website integrates with software and interface elements that are designed to engage visitors and make their experience more personalized.
The ideal way to build a connection is to start a conversation. Ask visitors to take some actions. This can be anything like watching a video, sharing on social media, click on a button, voting in a quick survey, or entering a search term to give a consistent user experience.
The information you get from the visitor will help you create a more personalized experience for them. A visitor also gets a better understanding of you and your business. If you eliminate such an interactive system, it completely changes the user experience. Your visitors might see irrelevant results, and they would probably end up exiting from your site in a short time.
- Build Relevant Connection
- Build Trust
- Conversion Rates
- Personalized User Experience
- Establish Your Brand Value
- Encourage Review & Sharing
1. Build Relevant Connection
90% of consumers today expect a website to have interactive self-service components. It helps to answer questions and guide their decisions.
Customers expect an interactive experience. They need assistance for their questions and look for guidance in the right direction for their requirements. As eCommerce web stores have potentially increased over the years, significant interactions people do have are digital.
For eCommerce business which has a physical location; you may do everything to make that meaningful connection with the customer through face-to-face interaction. However, you may not give enough importance to your digital interaction.
For instance, highlight the significant offers at the top of your website that prompts a click or have a chat interface to offer immediate assistance. Ultimately, give them all apparent reason how they will get benefits from shopping with you.
2. Build Trust
More positive the experience and interaction a customer holds, more they willing to become invested in the future. Rewarding people for their interaction helps to build the trust to continue their journey. You may initiate this early in the customer’s journey, give them a sense that if they don’t take the next step and interact with your website, they will miss out. Your first interaction with the customers shouldn’t be as the customer adds to their cart when you can use this power to influence the steps that lead to a conversion.
3. Conversion Rates
An interactive website design engages your customers. It builds trust and interest without asking too much too soon.
Sometimes the challenge is not getting the sale on the first try or in the first minute of a customer visiting a website. While you want to attract people to the site who are actively ready to purchase without much research, you also want to be a guide for people who are just starting their journey.
You want to increase the customer’s interest in you by being there.
Having an eCommerce website that engages the customers tends to build more trust, and they are more likely to become your paying customers, as that’s the next logical step in the journey.
4. Personalized User Experience
Interactions are not only about engagement, they can be measured. Your user interactions can provide a lot of insight into what your customers want, how visitors/customers navigate through your website.
You can utilize all this information and use it to your advantage by creating a personalized user interface which is developed to specific customers, and help them to direct at what they need, create customized content, the showcase offers around what they want, and give more personal experience.
5. Establish Your Brand Value
Building your brand helps you to establish a place in the industry, and this you could do in many ways. Content plays a big part in it!
The content you produce doesn’t have to be only about your products. You can guide your customers about the best use of the product or provide useful tips about use of such products in your industry.
That’s how you will get repeat customers or remarkable visits to the website; even if a purchase has not made yet.
6. Encourage Review & Sharing
Additionally, provide content that helps your customers to properly use the product and encourage them to try things with the product. Sharing can be a way to help people more interactive.
You can do this in two ways — direct review on the website and share over social media.
Sharing on social media increases visibility and helps improve the connection the user has to your brand. It promotes others to see your content/products and visit your website to interact with you.
Also, If a customer had a good experience with you, they are likely to share that experience with others. Leaving a review directly on your website is another way. New customers are likely to see what others have said about your products.
Developing an interactive site isn’t as difficult as it might seem. There are simple ways you can start experiencing the benefits of an interactive website. As you do, you’ll want to begin doing more to enhance each visitor’s experience.
In doing so, you’ll start turning traffic into real, paying customers who love your brand.
With the help of RedefineCommerece, you can have dimensions of interactive design which will help you increase visibility, establish your brand, and encourages customers to purchase from you. RedefineCommerece has helped several clients to achieve the online success they desire and developed the brand which can be trusted and recognized within their corresponding industry.
To know more about our custom eCommerce Website Design and development services which can take your eCommerce business to the next level, contact us.