Social media platforms are working tirelessly to build possibilities for brands to convert visitors’ fascination into a frictionless, effortless, and seamless shopping experience. The entire process strives to create a more personalized and targeted shopping experience for online visitors. The practice where content meets conversion- is nothing but Social Commerce. Many brands are using the potential of Social Commerce to promote their brand influence over a larger consumer base. Many businesses harness the understanding to evoke a sense of closeness between brand and buyers as a strategy to increase the sales.
This article will help you to establish an essential presence on social platforms and provides strategies that will enable you to become social commerce masters.
1. Shoppable Facebook
Facebook presents a vast potential audience for business people. Facebook has a ‘Buy’ button that allows visitors to browse images and videos of products in their feed and buy directly from the app, without being redirected to a website. Visitors can browse your store page and click on the ‘Buy’ button to see all the items you’ve added. They can then browse and shop as with any other online store. Brands like Nike, Zara, Michael Kors, and many others are using the Buy button to increase their sales. These days Facebook posts and videos are effective ways to showcase a variety of items to a potential audience. All you have to do is get an impressive picture and tag all your products appearing in that picture. This will allow people to checkout directly on Facebook without visiting an actual website.
2. An Instagram Shop
The world witnessed the explosion of Instagram users in past years. When it comes to developing a social selling strategy, Instagram is leading the spot. People flock to Instagram to watch those stunning pictures and videos. Businesses can convert these user engagements into easy and quick sales. Making Instagram notably the favorable social commerce prospect for 2019-20. Same as Facebook, Instagram also has features like shoppable stories and post. It will allow visitors to click on the tagged items in order to complete the purchase. Moreover, Instagram has introduced a devoted shopping channel in its ‘explore’ section. The good part, visitors don’t need to follow you in order to see your relevant products, the Instagram algorithm will show it automatically.
3. Facebook Messenger
Facebook Messenger is one of the best social commerce platforms. With the exceptional features such as a live chat, in-app purchase, and an automated chatbot, the Facebook messenger is unquestionably worth paying attention as part of social commerce strategy. Messenger also provides a facility to retarget people with an Ad directly and get them to checkout. You can use a chatbot to automate most customer conversations and then churns out merchandise suggestions based on their answers.
4. Pinterest Buyable Pins
Pinterest is becoming a fastest-growing social network today and a dominating force in social commerce. Many eCommerce experts see Pinterest as the next frontier of search engines. Eventually, Pinterest becomes a place where all brand should be. The best part, Pinterest rolled out Buyable Pins for all retailers using BigCommerce, Shopify as a platform. That means that people can purchase the product right there from the app while browsing the latest trends or ideas. With the development of ‘Shop the Look’ feature, visitors can also see further items from the same retailer by tapping on different parts of a pin. Pinterest provides huge sales potential on the platform where everything is collectible, pinnable, and shoppable.
Mastering social commerce isn’t as easy as creating an account and posting up some promotional images. Neither it is about wasting the budget on a set of ads. So here are a bunch of things to keep in mind to make your eCommerce business successful with social selling in 2019-20:
- Find your micro-influencers: Choose those micro-influencers that can offer a genuine touch of your brand lifestyle to their followers.
- Prioritize Conversion: Simply overflowing your social channels with promotions, links, and ‘Buy’ buttons is going to get a big “NO” from customers. You required to engage with your audience regularly.
- Video Content: Social channels are giving preference to video content, while visitors are more likely to engage with it. Also, it is more compelling than a simple picture in an Ad as part of a social commerce strategy.
There’s no doubt that social commerce is still in the early stages, but it is transforming into a giant opportunity for eCommerce businesses, with the right strategy and tools you can boost your eCommerce conversion rate.
- Shoppable Facebook
- An Instagram Shop
- Facebook Messenger
- Pinterest Buyable Pins