Is your mobile conversion rate lagging behind conversions from visitors on desktop computers? You can’t afford to ignore your mobile users, whose numbers increase daily.
That’s due to the fact mobile is often a key route for the people looking into your product or service, and connecting together with your company. The most recent studies have shown that 70% of media time and 79% of social media time takes place on mobile phones.
With increased people using mobile phones than desktops, it’s required for companies to future-proof their online marketing strategy by increasing those mobile conversions.
One of the quickest ways to increase mobile conversion rate? By fixing the add to cart feature.
1. Insert a box in a dimmed layer, which informs the customer that the product is added to the shopping cart.
Debenhams has a better solution. When a customer adds a product to the shopping cart, the customer gets a message confirming this on the bottom of the page.
This solution is good because the customer sees which product she has added to the cart, and she can easily continue shopping or view the shopping cart and proceed to checkout.
If the customer taps, “Close”, the pop-up box disappears, and the customer remains on the page from which she added the product to the shopping cart. Additionally, a large dimmed area is given to further prevent “fat finger” accidents and allow easy closing of the window.
2. Make it obvious how to close this overlay confirmation message.
Customers often have an almost irrational fear of the back button on a mobile phone. By making it very clear how to close out of the confirmation message it makes it easier on the customer. As well as showing that it is very easy to get to the previous page.
3. Let the customer know if she has qualified for free delivery (or any other special discount or loyalty bonus) or not.
This is our favorite tactic to increase sales by putting free shipping on the add to cart page like Amazon has done it encourages customers to buy more.
4. Insert “View cart & checkout” and “Continue shopping” buttons.
See the above example executed perfectly.
While Asos, notification is so small, and so fast it is easy to miss that anything was put into the cart. Many of our test subjects did not even recognize that this notification was there!
5. Make it easy to close out
If the customer taps the “Close” text link or the “Continue shopping” button, let the customer remain on the page from which she added the product to the shopping cart.