Have you wondered what makes an e-commerce site successful? Studies show that majority of retailers depend on an e-commerce platform. Many brands have invested an enormous amount to build massive Ecommerce stores. Active store designs are more specific to the products they hold. For a set of particular customers expected to buy them. Apple store is a good example. Selling online opens up vast new markets. It’s a huge boon to business when your store is open 24/7 with a reach to global market.
Plenty of things go into designing an e-commerce site. It isn’t easy as tossing products into a database or throwing up some shopping cart software. Some critical early questions that business owners need to address. What kind of website they want for their business? Whether they need outside, help to build their site?
How to go about selecting a website developer. If you aren’t a developer and with limited technical knowledge. Hiring the right person can be tough. A good designer helps you have a clear vision of your end goal. He will assist in strategizing your e-commerce solutions and give suggestion in usability. He will also project an estimated cost on the amount of time and material required.
We’ve provided seventeen methods to zero in an excellent e-commerce developer. Choose any that fits right in.
- “On your mark to the “
* Selling more products online should be the primary aim. You don’t need to focus more on bells and whistles or the design itself. Your site should foremost display your products. Everything else comes second.
- “Doing your homework makes it “
* Decide on how much in-depth you want your website. How many pages will it have? The kind of functionality you intend to feature on your site. Business may offer features like:
Email newsletter sign-ups, product demos, blogs, product photo galleries & calendars. Since business provides products and website is a means to sell and distribute them.
This information needs to store in a database. Check out your competitor’s websites. Also, check other ecommerce sites that feature a design or functionality you like. Decide whether you’re capable of creating a website for yourself. Or get it done by somebody on your team who is web savvy. If both rule out and if your site is more complex than a couple of pages of content. Then hiring a developer is the obvious choice.
- Learn from others- more so their mistakes
* Matching web professionals with businesses have a store of some horrible stories. Opting to hire the lowest bidder for your project could be a serious faux pas. On the assumption that they’re the least expensive. Be skeptical of a designer who has a set price for site design.
The common risks in hiring even the most talented developer are the lack of time to dedicate to your work. Your project can drag on forever. It’s essential for clear and constant communication. When you work with someone from a different town, state or country. Also going with someone for a short term will leave you with too many variables to contend with if left on your own.
- Your Budget for your website
* Set a realistic budget for the entire project. You will know how much you can allot to the developers time. Also, consider costs for:
Hosting, SSL certificates, blogs, and photo royalties & licensed shopping cart solutions.
- “On the prowl to hunt for “
* You can search in your close vicinity for web developers. Surf online, post job description at an online resource for regional or national candidates. Whether it’s temporary or a full time resource that you’re looking. Don’t trust your online business in the words stated on a candidates resume.
- Software for your ecommerce online store
* You need to do proper research before interviewing candidates. Make sure to watch out for all the expensive e-commerce software that’s available. You wouldn’t want to get stuck paying hefty monthly fees or commissions on your sales. You wish to locate an e-commerce software that is powerful, intuitive and easy to manage. Once the developer completes building your site, you’re the one going to work with it on a daily basis.
- Expertise in building e-commerce website
* Don’t go by what your developer tells you. Ask for practical examples of e-commerce sites they’ve built. Pay attention to the user experience, features and design of all locations they share. Give them a basic idea of what you are seeking. You can check on them to show you examples of online stores that they would be able to replicate.
- Visit the developers’ site
* Do the developers’ site look right? Do they load well in many browser types? Do they function the way you expect your website to function? Ecommerce requires a high degree of technical knowledge and experience. To set it up as well as maintain it. A good programmer goes a long way in simplifying the process for the end-user.
- Contract terms
* Have a written Agreement. It has to include Fees and payment terms. Some developers prefer the hourly basis while others may give you a price for a project. Some of the standard hidden costs that you need to clarify right at the beginning include:
Hosting, SSL certificate, other features, themes, and backup solutions.
Set a deadline for when the project should be complete. You may include a clause that addresses if there’s a delay. Mention everything that you expect delivered to the final site. Once the project is complete check for the fees for maintenance and also how soon can you expect their help.
- Walking the talk
* It’s way too important to establish the mode of communication. Throughout the development of your site. You involvement is paramount throughout the process, not just when it’s over.
Decide if you’re going to use Skype, Google Hangout or MSN to speak on a regular basis. Use a project management tool to keep all communication organized. It will ensure a constant update on the progress of your site.
- Develop unique features for your online stores
* Though technical. Whether they go with the existing theme or build a custom one, you want the developer to be precise on the work he puts in. If they plan to build any features from scratch. Make sure to address them in your written Agreement.
- Easy edit & manage site
* Find out what your developer will do to make sure that editing your site won’t be a pain every time. Once your online store is on the go, you may want to update content, photos, banners and so on. You might want to add or change features to your site. You need to have access to just about everything. Your developer may not continue forever.
You have to share passwords and code with a new hire. You should be the absolute owner of all accounts associate with your site. You need to ensure that all files, logins, and passwords get shared with you. Make sure to see that your developer explains how they maintain a backup of your site.
- Track key performance indicators
* This is to address right on time. You need to understand your ability to measure the performance of your site. Hundreds of KPIs get displayed in your back office. The developer shows you to measure specific elements of your site using Google Analytics.
- Test run
* There’s no use if your smart looking online store doesn’t function right. Your developer should follow best practices for testing your site. You have to make sure that your developer has a testing environment. See to it that he doesn’t make immediate changes to your current store without first testing it. Have him explain the process for testing your entire site. Documenting for bugs and other quick fixes. Saving you from paying for extra support on project completion. Ensure that testing gets done on separate mobile devices, browsers, computers and countries.
- Integrate SEO fundamentals
* Your developer must put in place SEO best practices. By doing so, it will be easy for you to update should your SEO strategy change. All the money spent on your online store will go down the drain if your customers can’t find you.
- “Get your e-commerce site to be mobile “
* This is an absolute must. You should be in a position to offer your customers a seamless shopping experience. From a mobile and tablet device. Ask your developer the steps they’ll take to see that your site is mobile friendly and responsive.
- “Build big in “
When you develop an e-commerce website which will receive 1000 unique users every day. See to it that it gets made for excess.
It means hosting your website and database on different servers. Again use CDNs to host images and video.
To choose a web developer to build your e-commerce website is akin to taking on a partner. Make sure the credentials on a candidate’s resume convert to real-world ability. Proving that you’ve adopted a critical step in making your hiring decision a smart one.